Strategic Reviews
Reviewing your routes to market and ensuring your marketing spend is working as effectively as possible. For investment firms, so often the focus is on the portfolio businesses, and your own marketing can be overlooked.
Find out moreValue Proposition / Branding Focus
Clarifying your brand and defining your value proposition so you stand out in even the most crowded markets. From simple things like clear and consistent messaging to more complex process implementation across PR and broader marketing activities.
Find out moreOutsourced Marketing Director
Senior marketing leadership on a part-time basis, without the overhead of a full-time hire. Experience across all sectors with a particular passion for helping venture capital and private equity funds.
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Ideas to impact
I have worked in a variety of sectors and advised on both operational and strategic marketing in a senior capacity over the last 20 years. I have vast experience in marketing both small, privately run businesses as well as complex listed businesses and have spent the last 12 years focused on Fund Management marketing from small venture capital funds to larger mid-market private equity funds.
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Services
Value
Proposition
Are you looking to develop your business in a crowded market? Then it is essential to get your brand clearly documented and your value proposition well defined. I have significant experience delivering brand projects against short timescales and with limited budgets.
Services
Outsourced Marketing Director
Like most small businesses, making the leap to employ a full-time Marketing Director is often not something you need immediately, or even have the resources to afford. Why not engage me as part-time Marketing Director to support your existing marketing function without the overhead of a full-time employee.
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“I have worked with Katy on a number of different projects since 2016 and I continue to connect her to companies that I know that need marketing support. Katy has an excellent grasp of both strategic and operational marketing issues and is able to challenge current thinking to achieve great results. She is an asset to both investors reviewing their fund management operations as well as companies building/reviewing a go-to market strategy or preparing for an exit.”
Dr Nicola Broughton
Chair, NED and Investor